WHERE QUALITY
MEETS VALUE
Discover a world-class selection of premium goods, delivered to your door.
MODERN LIVING
REDEFINED
Upgrade your home with our latest collection of energy-efficient appliances.
INNOVATION FOR
EVERY DAY
Experience the future of comfort with our smart home solutions.
Innovation Domains
Synchronizing Core Hardware Sectors
Masterpieces
of Innovation
Experience a new standard of efficiency and elegance with our latest arrivals from Midea and beyond.
TARGET Fridge Freezer 4
TARGET Fridge Freezer 5
TARGET Espresso Machine
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TARGET Chai Maker
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TARGET Frother White
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TARGET Frother Black
TARGET Espresso Pro
TARGET Coffee Grinder
TARGET Washing Machine
Smart
Kitchen
Precision. Intelligence. Excellence. Revisit your kitchen experience with Midea's flagship series.
Explore Series
Home
Sanctuary
Absolute silence. Perfect temperature. Pure comfort. Creating the atmosphere you deserve.
Discover More
Why Ethiopia
Trusts TARGET
We aren't just selling appliances; we're establishing the framework for the modern Ethiopian home. Excellence is our only metric.
Exclusive Midea Partner
The only authorized source for flagship world-class tech.
Rapid Support Network
Same-day professional delivery & installation services.
Elite Support 24/7
Our expert concierge team is ready to assist you anytime.
Got Questions?
We Have Answers.
Visit Our Store
Gobena Aba Tigu St,
Addis Ababa, Ethiopia
Quick Call
+251 903 878 889
TARGET is a premier electronics and home appliance destination in Ethiopia. We are the exclusive distributor of Midea, bringing world-class energy-efficient technology to households across the nation.
Simply browse our collections, select your items, and use our seamless checkout process. We support direct orders via WhatsApp for personalized assistance as well.
We offer flexible payment options including Cash on Delivery (COD) and direct transfers through all major Ethiopian banks (CBE, Abyssinia, Awash).
The Strategic
Ecosystem
At TARGET, we don't just distribute hardware. We orchestrate a high-precision digital ecosystem that synchronizes global innovation with local excellence.
Intelligence Sourcing
Data-driven product curation, selecting only the highest-performing Midea clusters for the Ethiopian landscape.
Unified Logistics
Synchronized delivery orchestration via our proprietary logistics grid, ensuring sub-24h deployment in Addis.
Lifecycle Management
Beyond-the-sale surveillance. Our ironclad warranty protocols are managed by automated support triggers.
World-Class
Midea Technology
Bringing global innovation to your living space. As the official exclusive distributor, we offer pre-release access to Midea's latest energy-efficient appliances.
Stay Ahead of the
Technology Curve
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